Remember the lonely hearts column in the local paper? You paid by the word, so you squeezed your whole life into a few lines and crossed your fingers. Things have moved on, thankfully. An online profile lets you say as much or as little as you like, in your own time, with a cuppa at your elbow.
Lots of us freeze when asked to write about ourselves. The trick is to stop trying to impress and simply tell a few stories, the kind you would share over a barbecue at the bach.
Where did you grow up, and where has life taken you since? Are you a rugby tragic, a keen fisher or a dab hand at the bowls club? Do you grow your own feijoas, knit for the grandkids or make a ginger crunch people drive miles for? Children, mokopuna, a dog that thinks it owns the couch? A short, funny story about your pets or your travels says far more than a list of adjectives.
A couple of subjects are best saved for later. Long stories about past marriages can make a reader wonder whether you are ready to move on, so keep it brief. Politics is another. A dating profile is no place to start a debate that could outlast an election night.
Still stuck? Write about what you would love to do with someone special. A road trip around the South Island, a summer at the bach, Sunday lunch at your favourite spot, or simply watching the sun go down over the water. Using "we" and "us" now and then helps a reader picture themselves right there beside you.
Above all, be honest, be cheerful and be yourself. The right person will like you just the way you are.